Trademark Prosecution


What is a Trademark?

 

A trademark is a word, phrase, symbol, or design, that identifies and distinguishes your brand from others. Put simply, it’s your brand name or logo. Trademarks cover goods. Servicemarks cover services. Other than distinguishing between goods and services, there isn’t any real difference between trademarks and servicemarks. We use the word “trademark” to mean both trademarks and servicemarks on this page.

A trademark is not used to protect things like inventions or artistic works. You would need either a patent or a copyright, respectively, to protect those kinds of works.


How do I apply for a Trademark?

 

Contact us to get the process started! During the initial screening process, we will get information from you about the Trademark that you wish to file, who will own the Trademark, what goods or services the Trademark will cover, and whether you are currently using the Trademark in commerce or have a bona fide intention to use the Trademark at a later date.


How much does it cost?

 

Our fee for filing one trademark is $950. You will also be responsible for a filing fee of $275 for each class of goods denoted in the application. This covers non-substantive office actions, such as minor amendments to the description of the goods or Trademark. This fee does not include responding to substantive office actions, which is when the USPTO argues that your Trademark is not eligible for registration. This fee also does not include responding to opposition proceedings, which is where another company or person argues that your Trademark should not be registered because it is too similar to another already registered trademark. The fee for such services is charged hourly at our standard rate of $250 per hour.


What do I do next?

 

Call us to schedule your consultation! We will let you know what you need in order to start your trademark application and we are here to answer any other questions you may have about the process.